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Research Article

Academia Journal of Educational Research 8(12): 490-493, December 2020
DOI: 10.15413/ajer.2020.0705
ISSN 2315-7704
2020 Academia Publishing

Abstract

 

A qualitative analysis of the biases caused in a questionnaire survey
 

Accepted 30th October, 2020

 
Kuan-nien Chen, Jiao-feng Chang-jien

Librarian, Kaohsiung Medical University, TAIWAN, ROC.
Professor, Dept. of Fragrance and Cosmetic Science, Kaohsiung Medical University, TAIWAN, ROC.

This study aims to explore why library users express their comments on library’s services, namely collections, facilities, space, librarians, and then arises different viewpoints. Based on a questionnaire survey conducted at a university library toward its users, the researchers have found phenomena showing that there are some factual differences between the quantitative data and the qualitative data. The differences lead to a question: “Is there a bias when library users express themselves in a library survey?” The researchers first picked up the questions which emerged the apparent difference and then employed individual interviews with the library users who were randomly selected from the university but had experience in using its library. The researchers asked 14 interviewees how they explain the differences and their possible causes. The study suggests that biases and mistakes exist in each questionnaire survey. Using qualitative methods such as interviews can be a help to improve the quality of the survey and its reliability. Library administration and users may benefit from a thorough user satisfaction investigation if the biases can be avoided.

Key words: Library user, survey bias, library questionnaire, user interview.
 

This is an open access article published under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. 

Cite this article as:

Chen Kn, Jien JfC (2020). A qualitative analysis of the biases caused in a questionnaire survey. Acad. J. Educ. Res. 8(12): 490-493.

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